Hyundai's ad for the ’20 Tucson is the most-viewed automotive commercial for the week of Aug. 3-9, according to iSpot.tv, the always-on TV ad measurement and attribution company that tracks the highest number of impressions across national broadcast and cable TV airings.
The Tucson ad has been on the chart for weeks and has the best iSpot Attention Score in the ranking (96.82) and received 62% fewer interruptions than the average auto ad.
Second place goes to Nissan’s commercial starring actress Brie Larson zooming around a busy city to show off the ’20 Sentra’s rear automatic braking and Nissan Intelligent Mobility.
Chevrolet’s upbeat third-place spot encourages you to “find your get-up-and-go.” During the Chevy Open Roads Sales Event, buyers can receive up to 15% of MSRP cash back on select ’20 models.
At No. 4: Subaru’s heartwarming ad that’s all about the love of pets. The company and its retailers are committed to helping furry friends find forever homes through adoption events, an announcer notes. And, as “more than a car company,” Subaru has donated $28 million to animal shelters.
Volvo rounds out the ranking with a spot stating that it’s “always put safety first” — and “always will.” During the Volvo Summer Safely Savings Event, customers can get 0% APR financing for up to five years on select models.
Impressions: 260,949,564
Attention Score: 96.82
Est. TV Spend: $4,793,610
2. Nissan: Refuse to Compromise
Impressions: 246,605,254
Attention Score: 96.20
Est. TV Spend: $4,767,158
3. Chevrolet: Open Road Sales Event: Find New Roads, Again
Impressions: 239,425,239
Attention Score: 71.18
Est. TV Spend: $2,461,862
Impressions: 196,051,263
Attention Score: 92.71
Est. TV Spend: $2,525,739
5. Volvo: Summer Safely Savings Event: Safety Above Everything: XC90
Impressions: 183,442,683
Attention Score: 92.71
Est. TV Spend: $1,168,952
Data provided by iSpot.tv.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
